4 Effective SEO Strategies for Dentists - Get more appointments using Dentist Marketing campaigns
When you think about SEO and how to get your dental practice to show up higher on the SERP, what’s on your mind? A lot of marketers just focus on their homepage and don’t ask why their service pages aren’t showing up. Too many dental marketers ignore their services pages and just focus on their website’s homepage. Every page of your website is a chance to rank higher, get more site visitors, and turn new patients. Top-rated dental websites have 30 to 200 pages, while the best-performing ones have 50 to 90 pages. These sites rank well because they have a great homepage with great copy and a great user experience, plus they make the most of every page for SEO.
If you’re having trouble getting your website to rank in the top three, it could be because your service pages aren’t showing up. This means you’re missing out on important chances to draw in your ideal patients with the value you offer. But how can you improve your pages to get them to rank and drive traffic to your website? If you’re looking for help, a dental digital marketing agency might be able to help.
Sometimes, it’s not your fault. Domain age and backlink profile can have a big impact on page rank. If you have a newer site with fewer backlinks, it’ll take a lot of time and effort to get your pages to rank higher. But sometimes, there are other factors that aren’t giving you the SEO returns you want. Here are a few other things that could be hurting your rankings and your website’s performance and return on investment. A dental digital marketing agency can be of great help in this regard.
As Google’s intelligence has increased, so has the value of quality content. As a result, well-written content has emerged as a top ranking factor, while sites that keyword stuff their sub-par copy have been bumped to the end of the SERP. But what is “quality content?” There are several ingredients to quality content, but Google describes what they are looking for as “compelling and useful.”
Content that provides value to users must be relevant and credible.You should create a separate page for each topic, service, or product on your website. While it may seem like a good idea to simplify your page and wrap everything up in one big summary, you’re actually sabotaging your SEO chances. As long as the content is high-quality, you can’t have too many pages on your website. Be sure that your content is sharp, to the point, and woven with SEO-specifically local SEO-at all times.
As Google’s understanding of search engine optimization has evolved, the importance of quality content has become increasingly apparent. Content that is well-written has become a key factor in ranking websites, while sites that rely on keyword-driven copy have been relegated to the bottom of the search engine results page (SERP). What is “quality content”? While there are several components to quality content, Google typically describes it as “compelling” and “useful.” It is essential that content is relevant and credible, and that it provides value to users.
When organizing a website, it is important to create a separate page for each topic, service or product. Although it may appear to be more efficient to simplify the page and combine all information into one comprehensive overview, this is actually working against the SEO opportunities of the website. As long as content is of high quality, there should not be too many pages on the website. The key is to keep the content concise and to-the-point, weaving in SEO, particularly local SEO, throughout.
Adding videos to your page increases its SEO potential and makes it more likely to rank on the first page.
People want speed, and every second your site takes to load can cause your bounce rate to go up by 99%. As your bounce rate goes up, your conversions go down by 7%. You need data to figure out how your SEO stacks up against your competition. You don’t have to be great, just be better than them. Try doing a Google search and see which pages rank for things like dental cleanings in your area or teeth whitening.
Then, figure out what your competition is doing that you’re not. Are they more relevant, better written, have more photos or videos? Whatever it is, take notice and do something about it.
Interested in learning more about how you can improve your dental website’s performance? Our dentist marketing strategists can help. Call Leading Edge Info Solutions at +91- 78377 77045 to schedule your strategy session today.
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